Harajuku Street Style

Walk through the historic epicenter of Tokyo street style, exploring everything from the birthplace of kawaii culture to legendary streetwear boutiques and vintage fashion hubs.

Listen to this tour in the Mira app →Walk it in street view

1. Takeshita Street

Takeshita Street is a short, narrow pedestrian path in Harajuku recognized by the sheer density of its colorful, eye-catching storefronts and the crowds drawn to its trend-focused boutiques. Named after the family that once lived here, the…

2. Boutique Takenoko

Boutique Takenoko is recognized by the gaudy, vibrant mannequins clustered at its entrance, often dressed in flamboyant stage costumes and elaborate fashions. Located on Takeshita Street, the shop occupies a place in the local landscape…

3. Dog

The bronze statue of a seated Akita dog stands in the plaza at the Hachiko Exit of Shibuya Station. It commemorates Hachiko, an Akita born in nineteen twenty-three who was adopted by Professor Hidesaburo Ueno. For nearly two years, Hachiko…

4. 6% Doki Doki

Six percent Doki Doki is marked by the presence of a large bear at its entrance. This boutique, located in Jingumae, Shibuya, has functioned as a center for the Decora fashion subculture since nineteen ninety-six. Its founder, the artist…

5. Undercover

Undercover is a fashion house founded in Tokyo in nineteen ninety by Bunka Fashion College student Jun Takahashi. The brand is known for blending punk subculture with experimental construction, a style Takahashi developed alongside the…

6. BAPE STORE® HARAJUKU

The BAPE STORE Harajuku is a landmark of global streetwear, defined by the iconic ape head logo and the camouflage patterns that originated here in the early nineteen nineties. Founded by Tomoaki Nagao, known as Nigo, the brand began in…

7. Kinji Used Clothing Harajuku Branch

Kinji Used Clothing sits in the basement level of the YM Square Harajuku building. Unlike many cramped resale shops in the area, this location provides a sprawling, open floor plan that allows for a different style of shopping. Racks are…

8. Laforet Harajuku

Laforet Harajuku is recognizable by its distinctive cylindrical facade and curving glass walls, situated at the busy intersection of Omotesando and Meiji-dori streets. Opened in nineteen seventy-eight by the developer Mori Building, the…

9. RAGTAG

Ragtag is a retailer of second-hand designer clothing housed in a spacious, chic building in the Jinnan area of Shibuya. Unlike shops that prioritize fast-moving trends, this location is known for its curated selection of high-end labels…

The audio tour continues in the Mira app →