Ninben Nihombashi Main Store

The Ninben Nihombashi Main Store is identifiable by the rich, savory aroma of dashi broth that permeates the interior. Founded in sixteen ninety-nine, the business began when Ihee Takatsu, an apprentice from Ise, started selling dried bonito and fish from wooden planks near the Nihonbashi riverbank. His operation grew by maintaining a strict cash-only, fixed-price model, a practice that attracted wealthy feudal lords and generations of prominent merchant families.