Museum of Modern Mythology

The Museum of Modern Mythology began in nineteen eighty-two as a project to catalog the icons of American advertising. Founders Ellen Havre Weis, Matthew Cohen, and Jeffrey Errick viewed figures like the Pillsbury Doughboy, the Jolly Green Giant, and Mr. Clean as modern archetypes that had permeated the collective subconscious. The collection grew to include three thousand artifacts, ranging from lunch boxes and dolls to large statues of corporate mascots.