The Coca-Cola sign rises forty-one meters long above the intersection of William Street and Darlinghurst Road. Attached to the Zenith Residences, this billboard acts as a visual anchor at the edge of Potts Point. Known to locals as The Gateway to the Cross, it occupies the skyline as a forty-two-year fixture of the neighborhood, having been erected by Claude Neon in nineteen seventy-four.
Coca-Cola billboard
landmark
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