Heu&Stroh - Trachtenmode von Rauscher

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Heu & Stroh sits at Leopoldstraße twenty-eight, a storefront located in the Wilten neighborhood of Innsbruck. It occupies three hundred square meters near the Wiltener Platzl and specializes in Trachten, the traditional alpine clothing that includes dirndls and lederhosen. The shop is operated by a family that has been active in the textile business for more than fifty years, with the specific Heu & Stroh concept focused on blending historical styles with contemporary fashion trends for over a decade.

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